Tuesday, November 13, 2012

20 pounds/ 9kg in 10 years.

You are angry at yourself. 20 lbs! How did that happen.

Be kind to yourself. Since 3500 kcal equals 1 pound wt gain you only had 20 extra calories a day...(20x365x10divide by 3500=almost 20!). Just 140 extra a week!

How much stricter could you be with your eating. Though we all need to pay more attention to what we drink. 1 can of sweet drinks such as Coke, Pepsi, etc contains 140 calories. So just 1 a week could give you 20 pounds/ almost 9 kg in 10 years.

Weight gain is very hard to understand. Brown skin, dark skin people genetically do not  seem to handle sugar as well as Caucasians.  Thus for most Asians, Hispanics and Blacks as well as Native Americans sugar is a slow poison. The record numbers of diabetics in India since the TV marketing blitz for Coke, Pepsi and similar drinks is sobering. 

The power of multinational corporations using TV to change long held eating and drinking beliefs and culture in India and China is indeed fearsome. 

After turning America into an obese nation in 30 years Coke and Pepsi have to make profits on the people's of Asia and Africa.

As Gandhi said to change the world begin with the children. So these corporations did. Money was given to Schools for the well to do to sell soft drinks on campus and competitions were sponsored. Money was being invested to change the next generation into lovers of Coke etc. By 2003 WHO had declared that in emerging economies such as India it was the children of the well off who had become obese.

Rural folk have been targeted now. In the Golden Temple in Amritsar on my visit in 2008 Coke was cheaper than milk! And a blatant campaign at the holy KUMBH Mela Khushion ka sangam. Equating drinking Coke with Happiness and the rivers confluence.

Caveat emptor! Buyer beware.





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