All Asians want to be gora. White skin! Indians I knew about, but Chinese cherish white skin too.  Since forever. So sun is shunned.  From childhood. Krishna, Shiva and Kali of dark skin have been forgotten. All want to be Sita and Ram. And Asians, newly wealthy are the target for corporates. Money is to be made. Print, Radio and TV media tout western lightening creams and sun block creams. Articles expounding skin modern doctors, sun hating convictions, fill magazines and Cricket TV broadcasts. I ran across one just yesterday on my flight from Goa to Mumbai. "Just take Vit D supplements" it said and "cover yourself with sun screen". SPF - sun protection factors, of - different branded creams was conveniently listed. Just such nonsense is likely what brought a young man to see me the other day. I was surprised he had severe Vit D deficiency despite hours in the sun, golfing. He diligently applied expensive sun block cream every time he golfed. Lately he had b